Why I Write Here

I spent a hundred days posting on LinkedIn earlier this year. Every single day, something meaningful... smart buildings, career development, DIY projects, coaching frameworks, random nerdy stuff. It was one of the hardest and most rewarding things I've done outside of work.

But somewhere around day 50, I started noticing something. The posts that performed best weren't always the ones I was proudest of. The algorithm rewarded certain patterns... punchy opening lines, engagement bait questions, the right hashtags at the right time. The stuff that actually mattered to me — the nuanced take, the technical deep-dive, the honest reflection — often got buried.

That's not LinkedIn's fault. It's a social platform. It's doing what social platforms do. But it made me realize I needed a different space.

What This Blog Is For

This is where I write without thinking about impressions or engagement rates. No character limits. No algorithm. No "what do you think?" at the end of every post trying to game the comment count.

Here's what you'll find:

Smart building trends and tech. I'm the CTO of Hybrid Work and Smart Building at Cisco. Real estate is the second biggest line item on most corporate budgets, and the intersection of networking, IoT, and building operations is where I spend most of my working hours. I have strong opinions about PoE, IT/OT convergence, Fault Managed Power, and data-driven space design.

Career development. I'm an iPEC-certified coach with ICF credentials. I coach at Cisco internally and through my own work at MomentumEQ. I've spent years developing frameworks around values-based career growth, and I write about them here because they deserve more than 1300 characters.

DIY and home projects. My 1952 Craftsman is equal parts home and lab. HVAC installations, PoE sensor networks, 3D printing, bathroom remodels. If it involves tools and learning something new, I'm probably doing it on a weekend.

Adventure and endurance. My wife and I run Ordinary Epics, promoting bike races and coaching athletes. Cycling, running, and outdoor adventure are core to who I am... not a side hobby.

The intersection of all of the above. The most interesting writing happens where these worlds collide. Smart building tech that started as a home project. Coaching frameworks that came from managing engineering teams. Endurance lessons that apply to building a startup.

Why Maintain a Blog When You Could Just Post on LinkedIn?

Because ownership matters. LinkedIn can change its algorithm tomorrow and my content disappears into the feed. Here, it stays. It accumulates. It becomes a body of work rather than a stream of moments.

Because depth matters. Some ideas need 800 words, not 280. Some need headers and code blocks and the space to develop a thought without worrying about scroll-stopping hooks.

Because I want a record. Not for vanity... for accountability. A place where I can look back and see what I was thinking, what I was building, and whether I was honest about the journey.

So that's what this space is. Welcome. And if we haven't met yet... my name is Jason. Let's keep in touch.